CV.

Photograph of Liz Ricketson

Aesop.

User Experience Designer, Global

2020-2022

Sole designer in a Scrum Agile product team structure, engaging in regular ceremonies - Accessibility champion - Plan & conduct research to inform business opportunities & CX outcomes - Translating research to insights to intuitive journeys - Wireframing & prototyping - Optimizing across device, interfaces & accessibility needs - Collaboration cross-functionally to establish project scope & identify high-value opportunities for feature releases - Engage with product team to understand roadmap & broader business requirements - Identifying design problems & devising elegant & practical solutions geared to best serve end-user outcomes - Contribute to design maturity of Aesop.com with broader design team - Contributing & maintaining Aesop Design Library - Protecting & advocating for Aesop’s design guidelines business wide

Aesop

Digital Producer, Global

2019-2020

Digital production (.com, eDM lead) – Campaign & BAU project management - Bronto specialisation & training – end-to-end delivery of CRM projects – eDM module/ template strategy briefing – Digital content briefing, review & approval across 24 Markets - Engagement monitoring – Support experience & journey mapping for CRM – eDM & onsite optimisation - eDM UI review - Supporting SFMC replatforming project

Aesop

Digital Marketing & Brand Content Coordinator, Global

2018-2019

Digital Production (.com, eDM – video, copy & graphics) – Global campaign & brand content briefing – Project & delivery management of Taxonomy of Design, The Fabulist & The Ledger – External & internal stakeholder management – Bronto specialisation & training – Global eDM & content scheduling – Budget management – Content briefing, review & approval across 24 markets – Translation coordination - Engagement monitoring – Performance analysis & reporting

WGSN.

Client Services & Trend Specialist, National

2017-2018

Clients: General Motors, RMIT, EMI/Universal Music, The Iconic, Warner Bros, Tigerlily, Luxottica & many others.                                  Digital product specialisation & training – Engagement monitoring - Performance analysis & reporting - Client services & contract management – Key stakeholder relationship management - Regional contingency support – Digital marketing insights – Customer behavioural insights - Brand & design Consultancy – Presentation of seasonal trend reports

Zimmermann.

Senior Sales Trainer & Store Manager, New York

2014-2017

Team management of 8+ consultants – Sales reporting – Staff recruitment – Banking – Developing product & service training framework – Hosting training seminars - Apparel 21 proficiency  – Visual merchandising coordination – Staff performance management & review – Inventory control & stocktake (responsible for 10,000+ SKUs) – In-store events management - Timesheets & wage budget management – OH&S control – Building maintenance coordination – Development of business plans with retail director – Exceeded all personal & store KPIs throughout tenure

Acne Studios.

Sales Associate

2010-2017

Sales - merchandising - inventory control & stocktake – banking – customer styling – Luxury Customer Service Skills – Recipient of retail business drive award of the year 2014

Anchor Agency.

Brand Manager

2013-2014

Brand Representation: Jerome Dreyfuss, Illesteva, Dress Up, Pageant, Elissa McGowan, Carly Hunter, Jenny Kee                    Brand development & design consultation – Account management - National sales representation - New business acquisition - Showroom merchandising & management – Seasonal sales performance analysis & reporting – Stakeholder management – Driving wholesale revenue – Exceeding sales budgets – Agency social media & blog content management

Tools.

  • Figma

  • Jira/Confluence/Airtable

  • Miro/Mural/FigJam/Conceptboard

  • User Testing Platforms

  • Sales Force (CRM)

  • Contentful (CMS)

  • Zendesk/Pendo

  • Microsoft Office Suite/Google Docs

  • Outlook/Gmail

Education.

Maven Academy

  • Advanced Figma Academy (2023)

RMIT Short Courses

  • User Interface Design, RMIT (2021)

General Assembly

  • User Experience Bootcamp (2019)

  • Customer Journey Mapping (2019)

  • Digital Marketing Bootcamp (2019)

  • Introduction to SEO (2019)

Dynamic Web Training

  • Introduction to HTML Coding (2019)

  • Responsive HTML Emails (2019)

RMIT University

2011-2013, Melbourne, AUS               

BA (Hons) Fashion & Textiles Merchandising

University of the Arts London (London College of Fashion)

2012, London, UK

BSc (Hons) Fashion Management, exchange award program

                     

OpenTable.

Product Designer

2023-Present

Responsible for systems thinking, design and scaling solutions across web and mobile platforms - Collaborating with brand, product managers, data analytics and engineers to deliver experiences that help restaurants provide the best hospitality for guests - Negotiating, prioritizing, and break down design work into measurable outcomes - Managing workshops, research and user testing - Developing and validating designs, iterating and rapid prototyping - Contributing to design system foundational and core guidelines - Solving business and user problems through discovery vision, concept exploration to high fidelity designs and engineering handover - Close collaboration with cross-functional teams in an agile environment

Recommendations.

  • James Ratsasane - Global Experience & Service Design Manager, Aesop.

    Liz was an asset to the Design Team and to her Digital Product Team. Liz is a strong designer who can work end-to-end from research through to hi-fidelity UI and prototyping. During her time in the team she worked on several features across the Retention customer journey of Aesop.com with clear and successful outcomes. In addition, Liz played a pivotal role in championing accessibility across the engineering, design and product functions.

    The team and I thoroughly enjoyed working with Liz and came to know her as a truly valuable asset to our design practice. Liz approaches her work with integrity and is incredibly hardworking. She is a resourceful and creative problem solver who is able to address complex digital product constraints strategically and confidently, always placing the customer at the centre of her thinking.

    Liz is a true team player, and always fosters positive discussions and has been a supportive colleague to her fellow designers. As such, I am pleased to recommend Liz, she would be a beneficial addition to any organisation or design project.

  • Adele Ferguson-Gander - Digital Products Manager, Carlton & United Breweries.

    Liz is a talented, professional and conscientious individual, and was a pleasure to work with during our time together at Aesop.

    She played a pivotal role as the User Experience Designer in our product team, leading user research and formulating design deliverables based on insights and customer led needs.

    She led design projects for a number of website features, automated email journeys and customer experience optimizations.

    She never shied away from challenge or complex customer problem and was willing to go the extra mile for the benefit of the customer and her product team.

    She is highly collaborative, yet competently worked independently to drive design outcomes. I would highly recommend Liz.

  • Christina Grimaldi - Senior UX Designer, Coles.

    I worked with Liz at Aesop and was constantly impressed with her ability to not only produce a very high quality of work but also navigate difficult stakeholders and project manage. Liz wore many hats while working as UX Designer and she did so with ease and grace. She was the sole designer in the Retention Team working end to end on projects with responsibilities including research, design and delivery while also being responsible for coordinating Aesop’s Accessibility Uplift Initiative.

    She is an extremely hard worker and I admire her for not only doing a fantastic job in her immediate team but also contributing positively to the wider UX Team by suggesting cultural improvements and ways of working. Liz is an asset to any business she works for and I wish her the best of success in her career. I hope one day our paths may cross again.

  • Songtao Zhu - Senior Software Engineer, NAB.

    It's my pleasure to write this recommendation to a very talented, reliable, creative, dedicated, and invaluable designer.

    I worked with Liz in the same team, and she never failed to surprise me with her ability to identify, analyze, and present web solutions to the business, and take them further into UX. Liz led the UX design of the retention team and her work always exceeded our expectations. We could always depend on her to deliver excellent designs that met our customers’ needs.

    Her pleasant demeanor, interactivity, and approachable character make her a great team member. Working with her is always a pleasure.

    Liz is a great asset to any organization.

  • Emma Stott - Senior Product Designer, Qantas.

    Liz is an extremely kind and amazing person to work with. She doesn't just come to work to get a job done, she comes to work to be part of a team and achieve something amazing. Liz is fantastic at communicating with anyone across the business. She takes the time to listen to what everyone has to say, asks the right questions to explore the project further, is a fantastic problem solver and has amazing attention to detail. Liz was great at managing her own work and took it even further by helping to manage projects where a plan wasn't in place or a project manager wasn't available. She would be a great asset to any team.

  • Vera Gervacio - Senior Test Engineer & Scrum Master, Aesop.

    Liz has been a pleasure to work with. She values research and user testing and she really puts an effort on understanding what our customers need and reaching out to different markets. She also works closely with the business to ensure there's clarity on what we intend to deliver. This translates to the amazing UX design work that she has delivered for our squad.

    She is a good team player, who values collaboration and helps provide clarity to the team when needed. We trust her product knowledge and as a result, she has been one of our go to person for any product related questions. She works closely with our developers, helping them understand what we need to deliver and provides support to review once the development work is completed.

  • Max Honner - Senior Product Designer, UP42.

    What an absolute rockstar you are Liz!

    Working with you was an immense pleasure from collaborating together on user research to co-designing solutions, your tenacity and curiosity was ever present and greatly appreciated. The way you methodically face new challenges with such optimism is something I hope you take with you wherever you go, as it will serve you well.

    It was the upmost pleasure to work with Liz, I very much hope to do so again.