This report is the preliminary artefact I produced in the Digital Wish List project, while working as a Digital Experience Designer at Aesop. The report contains the foundational research (primary and secondary) and discovery findings that influenced the project scope and direction of the design solution for the digital wish list on Aesop.com.

Visit this page, for the final project report.

Tools: Figma, Miro and Typeform.

Year: 2021